Divine Kuapa Kokoo Chocolate–Fairtrade Cocoa Videos

There are so many stories behind the brightly wrapped chocolate packages we buy in the store.  Yesterday I wrote about Divine fair trade chocolate Easter eggs.   Today I’ve selected a few videos from YouTube that give a small idea of the lives and stories behind the cocoa used to make Divine and other fair trade chocolate products.

Divine Chocolate Ltd. is very connected to the Kuapa Kokoo cocoa farmer cooperative, because Kuapa Kokoo owns 45% of its shares and supplies the cocoa for Divine chocolate bars, Easter eggs and other products.

Kuapa Kokoo was formed in 1993 and became a fair trade producer organization in 1995.  It became the only farmer-owned organization with a licence to purchase cocoa from farmers on behalf of the Ghanaian government-owned Cocoa Board.  These videos shows some of the ways Kuapa has changed peoples’ lives.

A strength of Kuapa and other fair trade cooperatives is that they are democratic.  Women are strongly represented as elected leaders of Kuapa.

Kuapa Kokoo means “good cocoa farmers’ company” in Twi, the local language.  Their motto is “Pa Pa Paa” which means “the best of the best of the best”.  This video shows the richness of this expression and the amount of labour involved in harvesting cocoa.

Finding Fair Trade Chocolate Easter Eggs

I discovered on Twitter last night that it’s possible to buy Fair Trade chocolate Easter eggs online from Amazon.com.  I did a search: first checking the Canadian site, Amazon.ca, but I found nothing.  I moved on to Amazon.com, where fair  trade certified Easter chocolate is indeed for sale.  Not impressed with the shipping cost, and preferring to buy locally, I continued my search.

I googled “Fair Trade Kingston” to find specialty stores in my neighbourhood.  Although it’s easy to buy fair trade chocolate bars in major grocery stores and at some specialty shops, it’s been difficult to find fair trade chocolate Easter eggs.

To make a long story short, my search was successful.  When I walked into Ten Thousand Villages, 235 Princess Street, right in front of me was a display of golden wrapped fair trade chocolate Easter  eggs, made by Divine Chocolate Ltd. of the UK.   As well, at the back of the store I found a wide assortment of Divine and Ten Thousand Villages fair trade chocolate bars. 

Another local shop that sells Divine Chocolate and other fair trade items is Mola Mola, located at 163 ½ Alfred St.  Tara Natural Foods, at 81 Princess St., also sells fair trade chocolate bars.  There may be other small shops selling fair trade chocolate in Kingston—perhaps add a comment if you know of one.

Cocoa for Divine Chocolate Easter Eggs is from Ghana

Divine Chocolate is made from cocoa farmed in Ghana by the Kuapa Kokoo cocoa growers’ cooperative.  This cooperative represents 45,000 small farmers and is a co-owner of the Divine Chocolate company.  Kuapa Kokoo farmers earn fair trade prices and premiums for their crops; they also participate in the profits from Divine product sales, through shareholder dividends.

Why the interest in Fair Trade Easter Eggs?

Cocoa is not grown in Canada—so it makes sense to buy cocoa harvested by small farmers who are receiving a fair price for their produce through the fair trade certification system.  International fair trade standards have expectations for all participants—from growers to sellers of finished products.  Growers join fair trade cooperatives that are paid the global market price or a minimum price, if higher.  Crops are grown according to standards that include sustainable practices and pesticide limitations.  There are also standards for worker safety and fairness. 

Fair trade chocolate bears a certification mark on the packaging and the fine print tells you which ingredients are certified.  More than 50% by dry weight must come from fair trade certified producers. There are a few certification marks that may be seen on fair trade chocolate products in Canada—the most current symbol, indicating certification by Fairtrade Canada or Fairtrade International, is  shown on the left.

More Fair Trade Shopping

Supporting local shops is ideal.  My internet search turned up the following fair trade specialists in Kingston, ON.  There may be more of course, but this list is at least a start:

CoffeeCo—An organic, fair trade coffee roaster, wholesaler, retailer, and espresso bar provider, an offshoot of Multatuli Coffee merchants.  This summer they are opening a new cafe that will serve organic and fair trade coffees and teas near Gardiner Rd. and Taylor Kidd (675 Arlington Place).

Earth to Spirit—Fair Trade Arts and Crafts Gallery, 340 King St. East.

Mola Mola—sells fair trade gift baskets at 163 ½ Alfred St.

Ten Thousand Villages—sells a wide range of items, such as household decorations, toys, clothing, coffee and chocolate. Ten Thousand Villages is a Fair Trade Organization with 29 stores across Canada. The Kingston location is 235 Princess Street.

When specialty shops are not located conveniently nearby, internet shopping for fair trade is another option.  Worldofgood.com  is an eBay marketplace specializing in fair trade and other positive products that are people, animal, and eco-friendly.  I searched for fair trade chocolate Easter eggs on this website and discovered that they sell Divine fair trade Easter eggs.



Fair trade is one method of promoting both social justice and green development. Caring about the welfare of people worldwide is closely related to caring for the planet.

It’s slowly dawning on me that focusing on environmental issues can and should be connected to social issues such as poverty and labour standards everywhere.  After all, caring about the environment is ultimately caring about people and animals. 

Local, clean, sustainable farming and  production conserves energy and enhances the wellbeing of local people. 

Taking care of the environment and fighting global warming  reduces the risk of disasters such as oil spills, toxic leaks, floods, dying vegetation, and weather extremes.  Averting these disasters prevents mass poverty and social unrest.

Paying fair wages and prices for goods; safe working conditions, jobs, and housing promote stable communities that are able to take care of local land, air, and waters.

What has inspired these ramblings?

A recent headline from UN News states “Transition to Green Economy must aim at Poverty Eradication”.
The news report  quotes a senior UN official, Sha Zukang, organizing an upcoming UN Conference on Sustainable Development.

One of the themes of the event will be how to promote “a green economy within the context of sustainable development and poverty eradication.”

It will be interesting to see what this conference comes up with.  It’ll be held in Rio de Janeiro, Brazil, in June 2012 and will be known as “Rio 2012”.


Source:  UN News, March 4, 2011–http://www.un.org/apps/news/story.asp?NewsID=37687&Cr=sustainable+development&Cr1=


As a consumer, my confidence has been boosted by this recent news:   FairTrade International will be working with two other certification bodies—Sustainable Agriculture Network (SAN)/Rainforest Alliance and UTZ CERTIFIED—to promote social justice and environmental sustainability.

The three sustainable agriculture organizations will cooperate to promote their common goal “of transforming global agriculture, production systems, and value systems to make them more sustainable.”

What will working together look like?  Though the three third party certifiers will continue to have different approaches and compete in the global marketplace, they will also work together to reduce complexity and costs for farmers.  One of their first projects will be streamlining auditing processes and making it easier for farmers to adhere to one or more sets of standards.

Some people have suggested that product certification is fragmented and confusing—because of the presence of several certifying bodies.   This group contends that continuing separate systems allows for diversity, choice, and innovative efforts. 

It will be up to producers, consumers, and traders to choose between different certification systems.

Thumbnail Introductions

FAIRTRADE INTERNATIONAL (FLO) has been supporting farmers and crafts people in developing countries since 1997.  Its standards require fair pay to producers, fair working conditions, safety standards, and environmental sustainability.  Its members include 20 National Labelling organizations and three regional producer networks.

RAINFOREST ALLIANCE/ SUSTAINABLE AGRICULTURE NETWORK (SAN)—The Rainforest Alliance logo stands for biodiversity, environmental protection, social equity, and economic sustainability.  Products bearing this label meet Sustainable Agricultural Network (SAN) standards. Based in the United States, Rainforest Alliance was founded in 1986 by environmentalist, David Katz.

UTZ CERTIFIED—UTZ emerged in 1997 as a project of Guatemalan coffee producers and a Dutch business, Ahold Coffee Company.  Its name, “UTZ”, means “good”, in Quichu, a Mayan language.  Products bearing this label have met the criteria of a code of conduct that includes agricultural, environmental, and social standards.


Joint Statement Fairtrade, SAN/Rainforest Alliance & UTZ Certified, February 14, 2011, at an ISEAL workshop event in Bern, Switzerland

Fairtrade International

Sustainable Agriculture Network (SAN)

RainForest Alliance

UTZ Certified


Fair Trade Coffee—President’s Choice Latin American

President’s Choice Fair Trade Latin American Dark Roast 

In Product Finds I talk about environmental, green, fair trade and other cool products that I come across.  My main focus will be on what is available in Ontario, Canada, particularly the Kingston area where I’m located…but if I stumble on products in other ways, I may talk about them as well.  Why?  I’m assuming there are other people out there like me, who are interested in positive alternatives, but who don’t know where to find them.  Hopefully by voting with our purchases, free trade and sustainable product choices will be become more available and affordable.

I found President’s Choice Latin American Dark Roast Fair Trade Ground Coffee at a No Frills store.  It would also be available at Loblaws and other stores that sell President’s Choice products.  One pound cost me $9.99 CDN.

The coffee is good quality—100% Arabica—and to me has a light sweet flavour.  It’s fair trade certified by Transfair Canada.  The package explains the benefits of fair trade with this blurb:  “Fair Trade allows farmers and workers in developing countries to make a better living through fair prices, direct trade, community development and environmental stewardship.”

I contacted PC customer service to see if I could find out more about the coffee.  I learned that the coffee is sourced from fair trade certified producer organizations in Central and South America, and then manufactured and packaged in Canada.

What are Benefits of Fair Trade Coffee?

My recent purchase of fair trade coffee at a large grocery store (No Frills) has fuelled my interest in fair trade products.  In my previous blog I talked about fair trade values— social justice and caring for the environment—but today I’ll zoom in a bit closer.  Why buy fair trade coffee?

Here are my top reasons for buying fair trade certified coffee:

 1.    Reduced use of pesticides due to standards that protect the health of both consumers and workers.  There are also fair trade standards that protect the land, such as guidelines for disposal of waste;

2.   Produced by small farms, often family enterprises belonging to cooperatives. I like to support small businesses when I can.  Apparently at least 50% of world coffee producers are small farmers;

3.   Reduction of poverty and exploitation—helps farmers to finance coffee production and guarantees them minimum prices, or more when market rates are higher.  I was surprised to learn that coffee plants require dedicated long term care—they must be tended for four years before they bear fruit;

 4.  Tasty good quality coffee–my last but not least reason!  It gotta taste good!

Fair Trade Coffee, Chocolate, Flowers, Wine, and More


Do you recognize this logo?  When it appears on a product, it has been approved according to international standards for fair trade—standards that support small producers in developing countries and promote sustainable farming methods.

With Valentine ’s Day approaching, there has been  a buzz about buying fair trade products for your sweetheart—chocolates, flowers, wine, jewellery, and more.  Many people who lean towards environmental and social consciousness are interested in fair trade, but don’t regularly purchase— due to a belief that these items are more expensive than regular products and that they aren’t easy to find.  Some of these products actually sit on regular  store shelves and are competitively priced.

Why Bother Buying Fair Trade Products?

If it bothers you that farmers and workers struggle to participate in the global market with poor working conditions and low wages, fair trade will be of interest.  If you are concerned that crops, such as coffee, cocoa, and bananas, damage the land or involve the use of dangerous pesticides, fair trade certification will also be a plus.  An international non-profit organization called Fair Trade International (also known as Fair Trade Labelling Organization International or FLO) has set up standards for fair trade that require:

  • Guaranteed minimum prices for farmers and producers that reflect the average cost of sustainable production—producers are paid the minimum price or the market rate, when higher;
  • Pre-financing arrangements;
  • Long-term contracts;
  • Labour standards, such as human rights, prohibition of child labour, and safety standards;
  • Democracy in producer organizations;
  • Prohibition of banned pesticides, guidelines for waste disposal, and other measures for  environmental protection.

How Does Fair Trade Certification Work?

Fairtrade International sets the standards.  Independent organizations determine whether the standards have been met at each stage of production and sale, until a product reaches the consumer.  Here  is my beginning understanding of how this system might work for a package of coffee sold with the Transfair Canada logo on it:

  1. A  farmer in a developing country, perhaps in Africa or Latin America, gets support from FLO to meet labour and environmental standards and to become eligible for fair trade prices, financing, and contracts.
  2. A  trader purchases coffee beans from the registered farmer and brings them to Canada for grinding and packaging. 
  3. The manufacturer registers with Transfair Canada for the right to use the Transfair Canada logo on approved coffee products.  Transfair Canada monitors purchases, sales, and processing.

 Buying Fair Trade Products

I’m convinced that we all benefit from a system that oversees production and sale in this way.  In future blogs I will be talking about products available in my local stores (Kingston, Ontario, Canada).  If you want to know more about fair trade or where you can find products where you live, there’s information at the following websites:

www.fairtrade.net  FairTrade International

http://transfair.ca/en  Transfair Canada

http://transfairusa.org/   Fair Trade USA

Some cities and towns have citizen campaigns to promote fair trade products—so check these out in your area.